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Is Your Skin Sensitive?

Nearly half of all people say they have sensitive skin, which can cause a feeling of tightness, dryness, itching, burning and redness. Sensitive skin is caused by nerve endings in the top layer of the skin becoming irritated.  It is often the result of damage to the skin’s protective barrier – allowing irritants and allergens to penetrate the skin and cause redness and inflammation.

Sensitive Skin Symptoms:

  • Your skin flushes and turns red easily
  • You’re prone to rashes and bumps
  • Beauty products sting or burn
  • You have dry patches
  • Your skin feels itchy
  • You’re sensitive to the sun’s UV rays
  • You have broken capillaries on your nose and cheeks
  • Fragrances irritate your sin
  • Your skin reacts to weather changes
  • You break out easily

Sensitive Skin: Your Daily Care

Diving into the world of skincare can be intimidating for anyone — there seems to be an endless list of different kinds of gels and creams and oils, each for a different purpose, condition, and skin type. For people with sensitive skin, skincare can be even more overwhelming. 

Have no fear! We’re here to tell you everything you need to know about dealing with sensitive skin: what to do, what not to do, and what ingredients to look for.

Sensitive Skin Triggers:

While some people are genetically predisposed to sensitive skin, many others are sensitized by their environment and lifestyle. Sensitive skin triggers include:

Sensitive Skin Treatment

While sensitive skin can appear anywhere on the body, it is most obvious on the face. It occurs when the skin’s natural barrier function is compromised, causing water loss and allowing penetration of irritants. Symptoms can worsen with exposure to the sun and certain ingredients in cosmetics and cleansers.

Sensitive skin needs a daily regimen of gentle cleansing and moisturizing with ingredients designed to nourish and calm. AVEENO® Colloidal Oatmeal formulations help seal in moisture, soothe and calm sensitive skin, and restore the skin’s moisture barrier.  AVEENO® Calming Feverfew® formulations help reduce the appearance of redness and help calm sensitive skin.

Here are a few tips:

Cleanse thoroughly, but gently.

Use lukewarm (not hot) water.


Use mild, soap and fragrance-free cleansers that won’t over dry or irritate, compromising your skin’s moisture barrier.


Gently pat skin dry – don’t rub.


Avoid using scrubs and washcloths.

Moisturize, calm and protect
Aveeno Calm + Restore Oat Gel Moisturizer, Sensitive Skin Front

Soothe and hydrate sensitive, irritated facial skin with AVEENO CALM + RESTORE™Oat Gel Moisturizer, For Sensitive Skin. This lightweight gel face cream formula, with nourishing prebiotic oat and calming feverfew, moisturizes for 24 hours.

Aveeno Calm + Restore Triple Oat Serum for Sensitive Skin Front

Instantly soothe skin and fortify its moisture barrier with this hydrating AVEENO CALM + RESTORE™ Triple Oat Serum, For Sensitive Skin. Formulated with nourishing triple oat complex and calming feverfew, the facial serum is ideal for sensitive skin.

Aveeno Calm + Restore Gentle Nourishing Oat Face Cleanser Front

Gently cleanse and hydrate skin with this gentle  AVEENO CALM + RESTORE™ Nourishing Oat Cleanser, For Sensitive Skin. The face wash for sensitive skin is hypoallergenic, non-comedogenic and contains nourishing oat and calming feverfew.

Aveeno Restorative Skin Therapy Oat Repairing Cream Front

Formulated with a rich complex of aloe, pro-vitamin B5, and our highest concentration of prebiotic oat, AVEENO® RESTORATIVE SKIN THERAPY OAT REPAIRING CREAM is clinically proven to intensely moisturize over time to improve skin’s resilience.

Aveeno Restorative Skin Therapy Sulfate-Free Body Wash Front

Formulated with antioxidant oat, aloe and pro-vitamin B5, AVEENO® RESTORATIVE SKIN THERAPY SULFATE-FREE BODY WASH soothes dry skin, leaving it feeling nourished all day long.

Formulated with prebiotic oat concentrate, pramoxine HCI, aloe and pro-vitamin B5, this non-greasy AVEENO® RESTORATIVE SKIN THERAPY ITCH RELIEF BALM soothes dry skin while relieving itch from minor skin irritation.

AVEENO® POSITIVELY MINERAL™ SENSITIVE SKIN SUNSCREEN BROAD SPECTRUM SPF 50 FOR FACE Protect sensitive skin every day with this sunscreen for face. This mineral-based formula with broad spectrum SPF 50 combines naturally-sourced zinc oxide, nourishing oat and Vitamin E to protect your sensitive skin.

AVEENO® POSITIVELY MINERAL™ SENSITIVE SKIN SUNSCREEN BROAD SPECTRUM SPF 50  Give your sensitive skin a mineral shield. Natural sun protection at its best. This broad spectrum SPF 50 sunscreen features naturally-sourced 100% zinc oxide and nourishing oat, so it’s safe on even the most sensitive skin.

For a complete sensitive skin facial care regimen, try AVEENO® ULTRA-CALMING® Makeup Removing Wipes to soothe and cleanse while removing dirt, oil and makeup and AVEENO® ULTRA-CALMING® Nourishing Night Cream to replenish skin’s protective moisture barrier overnight.

Lifestyle Changes can also Help Protect Sensitive Skin:

Could it be More than Sensitive Skin?

There are medical conditions that can cause sensitive skin symptoms. Rosacea, eczema, and allergic contact dermatitis are commonly mistaken for sensitive skin. Your dermatologist is your best resource to find the cause of your problem and develop a treatment plan to get and keep your skin clear.

Solution Related Products

Comfort and care for easily irritated skin with specially formulated products that are gentle enough to use every day.

Find comfort for easily irritated skin with these soothing sensitive skin AVEENO® products. These products help relieve your skin and infuse it with nourishment.

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