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Our Philosophy

Healthy. It’s our nature.

Aveeno® was born out of nature. It’s why we’re able to find the best it has to offer and unlock its therapeutic powers to make a tangible difference in your skin’s health. Our expertise in skincare allows us to recognize that sensitivity is a barometer for skin health. We seek to bring awareness to everyday skin sensitivities and reframe sensitive skin as both natural and manageable.

Our Ingredients

A powerful blend of nature & science

The history of Aveeno is built upon our commitment to combine scientific research with selected ingredients found in nature. Our scientists unlock the power of these ingredients to bring nourishing solutions to skincare so even the most sensitive skin feels soothed and moisturized.


Our Products

Formulated for sensitive skin

Dry skin, hormonal skin, sunburned and razor burned skin, red, aging or eczema-prone – it’s all sensitive and it’s natural. When skin needs it most, Aveeno has everyday solutions made with effective ingredients in formulations proven to soothe, moisturize and help heal dry, sensitive skin, even the often-distressed skin of oncology patients.

Our products have been thoughtfully formulated for your sensitive skin, free of parabens, phthalates, and dyes, while proving the same benefits of key ingredients like nourishing oat and gentle soy.


Formulated to be free of:
  • Parabens
  • Phthalates
  • Dyes
  • Sulfates

Our Sustainability: Working Together Toward a Healthier Planet

We are as transparent about our sustainability initiatives as we are about the ingredients on our labels. We always keep the health and the future of our planet in mind; for example, we use our patented GAIA™ process to help develop formulations in our body washes and facial cleansers that are designed to have less of an minimize impact on aquatic life. We’re mindful not only of what goes into our formulations, but our impact on the world around us.  By 2025, our goal is to use 100% recyclable, reusable, or compostable packaging.


Our Community Impact

At Aveeno®, we recognize the importance of our role in helping to create a more representative industry and supporting all our consumers’ skin health. While we know there is much more work to be done for the Black and Brown community, we’ve made progress to help live into our long-term commitments.


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